As Detergeo broadens the vision and workings of New India Group, we also expand on the core values upheld by our parent company.
CORE VALUES
While we strongly believe in the three original ‘R’s that stand for ‘Range’, ‘Reputation’, and ‘Reliability’, we also endorse ‘Responsibility’ and ‘Reassurance’. Our core values are outlined as follows—
It is our proudest endeavour to provide our customers with a comprehensive range of quality products to choose from. To this extent, we constantly strive to keep up with the technological innovations and product developments in the market to further diversify our offerings.
We believe in maintaining an extremely high standard for all our offerings in order to build and sustain a reputation that becomes synonymous with the best available products on the market.
The surfactant industry is a complex network where multiple companies constantly rely on each other to produce their specific compounds.To honour the sanctity of this network, we only acquire our raw materials from reliable sources and further ensure timely deliveries of our own products so that our customers can blindly rely on us.
In today’s day and age, we think it is very important for companies to step up and take responsibility for their promises and actions. This is why we take our responsibility of supplying only the very best surfactants in the industry very seriously by putting rigorous checks and measures in place for the entire production process. We also believe in being environmentally responsible which is why we have launched a group of sustainability initiatives to be fulfilled by 2028.
We may be operating in a big industry but the core of our values will always be ‘family’. We serve each customer, no matter how big or small, as our family and are there to reassure them whenever they need us. We pride ourselves on our excellent customer service and are easily accessible to our clients at any point they would like to reach out to us.